In Innovation Diploma, we were presented with a design brief* through Mount Vernon Institute For Innovation by S.J. Collins Enterprises to design an outdoor area in Chamblee that would be in a shopping center they were creating. In order to learn more about our project, we started researching about the Chamblee area and we set up a meeting with our client to discuss about the details. After, we went out into the community to different outdoor areas so we could observe places where people gathered and find a common theme.
One of the biggest things our client wanted us to do was to become an expert on our users. The user he had in mind was a forty-two-year-old mother of two children. To do this, we set up interviews and went out to places in the community to do intercept interviews. For intercept interviews, we go out into the community and hold mini interviews with the people in those communities. This was the most important phase for us because for us to understand the needs of our user, we had to understand their experiences and point of view.
We interviewed more than seventy people from the community of Chamblee. After interviewing, we started coming up with ideas as to what our design would be. Then, we went on to create quite a few 3D sketch-ups, meeting with our client afterwards to get feedback on them.
After the meeting, we started taking the main concepts our client liked and combined them, making one final sketch-up, which were pitched to him. When the pitch was done, he took the designs and with his landscape architect they are modifying them to fit the safety codes and will implement it in his development.
*A design brief is an application for a design project developed by Innovation Diploma, which represents a businesses need for a design and the group of designers.
(Above is a slightly goofy photo of the design team in front of the top 5 designs we came up with as prototypes before our final design.)
(Above is a photo of the group during the presentation of our designs to Mr.Garrison.)
(Above are images of some of the feedback from the meeting with Mr.Garrison, in which we presented our sketchUp designs.)
(Above are pictures from the interim week that served as a short break from the process. Here we learned more about each other, and had experiences and ideas that are helping us greatly as we move forward in our design venture.)
(Above are pictures from this week as the team works to refine our ideas based on feedback and prepare for our final pitch.)
The week of February 22nd the design group had a short meeting with Mr.Garrison. Akin to a presentation, though less formal, this meeting was the showcase of the designs that the group has been working on for the last few months.
(Above is a slideshow of the 5 designs that were built from scratch by team member, Joshua Schwartz, in SketchUp. These SketchUp screenshots are accompanied by concept pictures from the web.)
Our Design Drivers <- Click here to check out part of the slide deck used during the presentation. The things on this slide deck are what we used as design drivers, or things that inspired and were catalysts of our designs.
Through this meeting we were able to gather some feedback and an absolutely invaluable experience. This week, the week of March 14th, the group is working through the feedback that we gathered in order to piece together a design which more directly fits the needs and wants of our client and users. Some of the objectives include multiple iterations of the space using the aspects which we believe were most fitting to the space based on the feedback that we gathered, and the development of the final presentation that we will be giving.
The deadline for the Chamblee development’s outside area is coming soon upon us. Our final pitch will take place on March 24th. This means that we are now shifting into the mode of crunch time.
The design brief team will be holding a meeting with Mr.Jeff Garrison this Thursday, the 25th. During this meeting the team will present 6 different designs, based on our research and interviews.
Jackson Dalton wrote a blog post revolving around our progress, and highlighting this kind of “crunch time” work that we began working on last week. Read the post here.
Last week the Design Brief team worked on delving even deeper into the wants, needs, and community of Chamblee through longer and deeper interviews. We’ve also tried to narrow in on our purpose, our teams design driver, and have begun designing more concrete visions of the space we’ve been imagining. As we’ve done this more visual representations have begun to litter our work space and computers.
Team member Joshua Schwartz recently wrote a blog post about the past week which includes numerous pictures of some of the designs we’ve been thinking of as rendered on the program Sketch Up Make. You can read this post on his blog here: First Renderings
Team member Maxine Peterson also recently posted a reflection on the past week. This post is brief, about the interviews that we conducted, and includes a picture of the wall where we have been capturing all of the feedback that we have been getting. You can read this post here: End of The Week Reflection (02/08 – 02/12)